How To Make Money With Facebook Ads 

What Is Facebook

Facebook is a social networking website where users can post comments, share photographs and post links to news or other interesting content on the web, chat live, and watch short-form video. You can even order food on Facebook if that's what you want to do. Shared content can be made publicly accessible, or it can be shared only among a select group of friends or family, or with a single person.

Is It Really Possible to Make Money with Facebook Ads?

There are over 2.23 billion monthly active Facebook users – keyword being active there. So that number isn’t including the inactive, abandoned accounts. That’s 2.23 billion people that could be seeing and interacting with your Facebook ads and your business!
So with that being said, let’s dive into the main steps you need to take to make money with Facebook ads.

What does brand awareness and interaction like that lead to? Sales!

The chart above shows the average cost to reach 1,000 people per advertising medium. As you can see, social media can reach 1,000 people quickly for a lot cheaper!

So we know there is potential money to be made on Facebook. But you may be wondering if it’s possible to actually make it.

Whether you’re new to Facebook ads and excited to get started, or you just want to know how you can improve your current Facebook ad campaigns – we’re going to show you just how possible it is to make money with Facebook ads.

Today we’re sharing our top marketing tips that help business owners like yourself make money with Facebook ads!

Please understand that these tips are drawn from real life experience and real life results (or should we say real LYFE results!).

These are tips and strategies that we implement with our clients every single day. And we’re sharing them here because they work and we’ve seen results with them!

So with that being said, let’s dive into the main steps you need to take to make money with Facebook ads.

Determine Your Business Goals

The first thing you’re going to want to determine are your business goals. If you don’t define what you’re looking to gain from social media, then how can you measure how effective The Facebook ad campaigns you run should reflect your goals.

You wouldn’t start running 5 miles every day to build up your arms, would you?

No, you wouldn’t!

In the same way, you want to run ad campaigns that are going to actually help achieve your target business goals.

That sounds like common sense…

But you’d be surprised at how many ad accounts we analyze that have been handled by previous marketing firms who implemented the wrong type of ad campaign based on the client’s goals.

Now, let’s talk about what some of these social media goals can be.

Above are all of the campaign types or “objectives” that Facebook offers. What’s important to know here is that each campaign optimizes for its objective.

So, what does that mean exactly?

It means if you run a traffic campaign, Facebook is going to show the ad to people within the target audience you select who are likely to click. Because the whole objective of a traffic campaign is to gain clicks!

However, if you run a conversion campaign, Facebook is going to show the ad to people within your target audience who are likely to not just click but also convert.

A conversion could be an online sale or an online lead depending on how you have your website set up. Conversion campaigns are one of the leading objectives that help to make money with Facebook ads!

Let’s look at another example. Under the Engagement campaign are a few objectives to choose from. One of which being the post engagement campaign.

This campaign is going to optimize for more engagement (likes, comments, shares etc.) on your social media posts.

it is?

The Facebook ad campaigns you run should reflect your goals.

You wouldn’t start running 5 miles every day to build up your arms, would you?

No, you wouldn’t!

In the same way, you want to run ad campaigns that are going to actually help achieve your target business goals.

That sounds like common sense…

But you’d be surprised at how many ad accounts we analyze that have been handled by previous marketing firms who implemented the wrong type of ad campaign based on the client’s goals.

Now, let’s talk about what some of these social media goals can be.

Above are all of the campaign types or “objectives” that Facebook offers. What’s important to know here is that each campaign optimizes for its objective.

So, what does that mean exactly?

It means if you run a traffic campaign, Facebook is going to show the ad to people within the target audience you select who are likely to click. Because the whole objective of a traffic campaign is to gain clicks!

However, if you run a conversion campaign, Facebook is going to show the ad to people within your target audience who are likely to not just click but also convert.

A conversion could be an online sale or an online lead depending on how you have your website set up. Conversion campaigns are one of the leading objectives that help to make money with Facebook ads!

Let’s look at another example. Under the Engagement campaign are a few objectives to choose from. One of which being the post engagement campaign.

This campaign is going to optimize for more engagement (likes, comments, shares etc.) on your social media posts.

The Facebook ad campaigns you run should reflect your goals.

You wouldn’t start running 5 miles every day to build up your arms, would you?

No, you wouldn’t!

In the same way, you want to run ad campaigns that are going to actually help achieve your target business goals.

That sounds like common sense…

But you’d be surprised at how many ad accounts we analyze that have been handled by previous marketing firms who implemented the wrong type of ad campaign based on the client’s goals.

Now, let’s talk about what some of these social media goals can be.

Above are all of the campaign types or “objectives” that Facebook offers. What’s important to know here is that each campaign optimizes for its objective.

So, what does that mean exactly?

It means if you run a traffic campaign, Facebook is going to show the ad to people within the target audience you select who are likely to click. Because the whole objective of a traffic campaign is to gain clicks!

However, if you run a conversion campaign, Facebook is going to show the ad to people within your target audience who are likely to not just click but also convert.

A conversion could be an online sale or an online lead depending on how you have your website set up. Conversion campaigns are one of the leading objectives that help to make money with Facebook ads!

Let’s look at another example. Under the Engagement campaign are a few objectives to choose from. One of which being the post engagement campaign.

This campaign is going to optimize for more engagement (likes, comments, shares etc.) on your social media posts.

So if your goal involves wanting more engagement and eyeballs on the content you’re producing, this campaign is going to be a better fit than a traffic campaign that sends people to your website.

Now we understand not every company has Ecommerce or a business model that operates around online sales.

We know that some businesses (like ourselves!) are service-based and need leads as opposed to direct online sales. Or maybe you’re in the restaurant business and need better brand awareness.

Whatever industry you work in and whatever your business model, our overall point here is that you want to choose a Facebook ad objective that matches what you’re trying to achieve in order to make money with Facebook ads.

One of the items we always discuss with our clients is which strategy they want to use to approach these goals: the long term strategy or the short term strategy.

We always suggest a long term strategy for long term results with the greatest ROI. But we understand that some clients are on a tight budget! In those cases, sometimes the short term strategy can make the most sense.

How To Set Up Effective Facebook Ads

What’s the point of going to all this trouble with Facebook ads if you don’t set them up properly?

The first thing you’ll want to do is install a Facebook tracking pixel on your site. Now, we could probably write an entire blog on all of the benefits of a Facebook tracking pixel, but we’ll try to keep it brief.

The Facebook pixel tracks your website visitor activity, and helps you use that data to your advantage when running Facebook ads (therefore making it easier to make money with Facebook ads!).

Determine Your Ad Budget

The second part to setting up your ads effectively is to determine your ad budget.

While most marketing agencies require a certain ad budget that is all wrapped up into your service fee, LYFE Marketing does not operate that way.

We understand budgets are not a “one-size-fits-all” deal when it comes to businesses. So we only charge for the service fee which allows you to give as much as you want towards your ad budget.